A beverage broker negotiates sales for producers and manufacturers of food and food products. Beverage brokers provide a service to both food producers and buyers by selling to chain wholesalers, independent wholesalers, and retail stores. It is often less expensive for producers and manufacturers to sell through beverage brokers because it does not require a sales staff or a big marketing budget. Since brokers represent a large number of producers, the wholesalers and retailers also save time, energy, and money by dealing with one broker rather than with representatives of many manufacturers.
Brokers usually conduct business in a specified geographic area. However, manufactures grow, process and make products anywhere in the world. Those who work in heavily populated areas usually cover a small geographic area, in terms of square footage; in rural areas, brokers can cover more territory. Many beverage brokers employ clerical and sales workers who travel to meet with retail storeowners, managers, and sometimes wholesalers. Beverage brokers who own brokerage houses may be closely involved in sales or work primarily as administrators and supervisors.
Beverage brokers also service producers and manufacturers by keeping them up to date on local market conditions in order to increase sales volume and achieve the greatest possible distribution of their products. Achieving strong sales of established products and vigorous marketing of new products involves helping wholesalers or store managers develop sufficient inventories of various products and offering suggestions on store displays and other means of promotion. Additional responsibilities typically include preparing reports on market conditions for producers and manufacturers, moving merchandise, rearranging product displays, replacing expired merchandise, and keeping accurate records of sales.
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It is very important to make sure that both the beverage and the bottle are suitable for each other. There are many factors to consider when selecting a beverage bottle. Among them are color, size, weight, shape and the capability of the beverage bottle to withstand heat, cold and various types of chemical reactions.