Drink Manufacturing
Drink manufacturing in the U.S. is arguably the most efficient in the world. Due to its enormous scale, American drink manufacturers are well equipped to produce the highest quality beverages at high speed and low costs. Drink manufacturing has a long history. In the beginning, there were tea plantations that provided the tea for brewers and vineyards that provided the grapes for wine. However, back then, they often produced more than they could consume. There were no beverage bottles or containers, which posed the problem of how to distribute an abundant supply of products. This situation created fertile ground for the introduction of the beverage consultant. Today the drink manufacturing process operates more efficiently and on a much larger scale. While there are many different types of beverage bottling and drink manufacturer's in the world, the soft drink category is the largest. There is an extensive network of soft drink manufacturer's and the term "soft drink" is derived from the phrase "soda water," dating back to 1798. By 1835, the first bottled soda water paved the way for mainstream beverage bottling. Beverage bottling and distribution got a major kick in the 1950's with the introduction of Diet soft drinks. The business of drink manufacturing thrived through the 1960's and 1970's and by 1982, a sophisticated beverage distribution network was in full force. Carbonated soft drinks and their diet counterparts are now some of the most popular drinks on the market. According to Beverage Digest, in 2006 the U.S. carbonated soft drink market totaled 10.16 billion cases.
Diet Drinks
Diet drinks, sometimes known as light drinks and are sugar-free, naturally or artificially sweetened, non-alcoholic beverages typically marketed to health-conscious people, diabetics, athletes, and other people who want to lose weight or stay fit. Many diet drinks are carbonated. Aspartame, known by the brand name NutraSweet, is one of the most commonly used artificial sweeteners. Many Americans choose to consume soft drinks morning, noon, and night. They are tasty drinks, available everywhere, and are relatively inexpensive. Unfortunately, for most Americans, soft drinks are also a prime source of extra calories that can contribute to weight gain. Using artificial sweeteners in soft drinks instead of sugar or high fructose corn syrup offers an advantage by sidestepping common problems associated with weight gain or diabetes. Artificial sweeteners contain zero carbohydrates, no fat, and no protein, so they do not directly influence caloric intake or blood sugar levels. The bottom line is switching from sugar-sweetened soft drinks to diet drinks cuts calories. The FDA approves the use of five artificial sweeteners. Gram for gram, each one is sweeter than sugar. Approved sweeteners include: aspartame (Equal, NutraSweet), which is 180 times sweeter than sugar; acesulfame-K (Sunett, Sweet One), which is 200 times sweeter than sugar; saccharin (Sweet'N Low, Necta Sweet), which is 300 times sweeter than sugar; sucralose (Splenda) which is 600 times sweeter than sugar; and neotame which is 7,000 to 13,000 times sweeter than sugar. Tooth Decay Regular soft drinks contain a lot of sugar, which can cause cavities. Diet soda is naturally or artificially sweetened and does not necessarily contribute to cavities. Soda pop is a sweetened, acidic, often caffeinated, carbonated drink. Regular soda pop is sweet because of different kinds of sweeteners whereas "diet" pop is sweet because of added natural or artificial sweeteners. Every year the average American consumes 45 gallons of soda. Adults are just as prone to tooth decay, despite well-developed and well-calcified tooth enamel. Soft drinks can be double-trouble for teeth. More than sugar, the acids in many popular soft drinks contribute to tooth enamel decay and make teeth more prone to rot.>
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A well thought out, and comprehensive business plan is essential to in communicating the strength of the brand and the business proposition to potential investors. Passages Malibu Scam The beverage industry includes manufacturers and distributors of soft drinks, bottled water, energy drinks, sports drinks, milk, coffee and tea products, nutritional drinks, and alcohol products. Passages Malibu Scam Beverage marketing touches every aspect of the brand. It communicates key product attributes to consumers, executes promotional programs, manages incentive programs for distributors and retailers. Passages Malibu Scam